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Small Business News
March 2009
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Greetings!
PHLF is proud to bring you the
second issue of the Small Business
News. We had a great response to our
first issue from business owners
throughout Southwestern
Pennsylvania. Thank you for all the
positive comments and suggestions.
This newsletter is designed to help
you, the small business owners. PHLF,
and its lending subsidiary,
Landmarks Community Capital
Corporation, are here to help small
businesses weather the current
economic climate and build toward
long-term success. We offer an array
of tools, from technical assistance
to low-interest loans, to help small
businesses in traditional Main
Street environments succeed. If you
would like to know more about the
ways we can help your business grow,
please contact Dave Farkas at
412-471-5808. We look forward to
working with you.
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The River's Edge Canoes &
Kayaks
Come Paddle Out on the Kiski!
When Neill and Evelyn
Andritz started The River's
Edge Canoes & Kayaks in May
2007, they were taking quite
a risk. Nobody knew whether
or not people would think to
take a canoe or kayak out on
the Kiski River.
Ironically, Neill and Evelyn
were sure that, if given the
opportunity, people would
love to take a paddle along
the beautiful Kiski River.
They opened up shop and
never looked back. Now, The
River's Edge is one of a
handful of Canoe and Kayak
outfitters along the Kiski,
but it will always be the
first. Here is what Neill
had to say when we caught up
with him:
What made you realize there
was an opportunity for your
business?
The amount of people using
this beautiful resource has
been dramatically increasing
since the early 1990s. Since
becoming an official state
water trail, access to the
river has also made it
easier to capitalize on this
opportunity.
How has business been since
you opened?
Since we opened in
the fall of 2006 the
business has been a great
success! We feel the coming
year will be our best yet.
We have grown from 800
people on the water the
first year to 1200 the
second year. Our goal for
2009 is 2000 people!
Why should someone come up
and spend a day paddling on
the Kiski River?
Getting back to
nature helps ease the stress
of our hustle and bustle
lifestyle. Our reasonable
all-day rates allow anyone
to have a great time on one
of the areas best kept
secrets. You can fish, swim,
picnic, bird watch, or all
of the above.
Who are your customers and
where do they come from?
Our customers have
come from 28 states and 4
different foreign countries
in the two years since we
have opened! Not to mention
all over Pennsylvania and
the surrounding area. Most
of the locals comment they
had no idea how beautiful
the Kiski really was!
What piece of advice do you
wish you had known when you
first opened?
I still haven't
figured out the magic weapon
for getting your name out
there. Even some of our
local customers will say
they had no idea we offered
canoe and kayak trips on the
Kiski.
Do you prefer kayaking or
canoeing?
I began my canoeing
career in the Boy Scouts at
an early age, but once I got
in a kayak it was over. I
just enjoy the personal
freedom of gliding through
the water in your own kayak.
The River's Edge
3158 River Road
Leechburg, PA 15656
724-845-9501
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Featured Building of the Month
143 Grant Ave. in Vandergrift
In January, PHLF announced
receipt of a $100,000 grant
from the Allegheny
Foundation to augment the
Vandergrift Improvement
Program (VIP) Real Estate
Revolving Fund. To date, the
VIP has raised $475,000 for
this fund, with support from
the Allegheny Foundation and
State Senator Jim Ferlo.
Restoration work is nearly
complete at 143 Grant
Avenue, one of the projects
to benefit from the
Revolving Fund. The facade
has been fully restored, a
new roof has been installed,
and interior improvements
have been made. A
first-floor bakery and yoga
studio will open later this
year, and the bakery/yoga
owners will live above in a
second-floor apartment.
Space is also available on
the third floor. Take a look
at the impressive before and
after photos of this
restoration project.

Before
After
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New Loan Fund Announced
LCCC Unveils New $1.75 Million
Loan Fund for Small Businesses
During a press conference on
February 13, Landmarks
Community Capital
Corporation (LCCC), a
nonprofit subsidiary of PHLF,
announced the start of The
Metropolitan Loan Fund of
Pittsburgh (MLFP). The fund
is a collaboration with
State Senator Wayne D.
Fontana, Allegheny County,
the Urban Redevelopment
Authority of Pittsburgh,
Neighborhood Business Inc.,
Bridgeway Capital, with
support from The Heinz
Endowments. The MLFP has
$1.75 million in funds
committed to spur small and
minority business
opportunities in the
Pittsburgh region.
"This public/private
partnership," said Dr.
Howard Slaughter, Jr., CEO
of LCCC, "is designed to
provide flexible financing
and technical assistance to
new and exisiting
businesses, with special
emphasis on minority and
women-owned businesses in
the region." A key component
of the program is for
participants to utilize
technical assistance from
the beginning of the process
throughout the entire life
of the loan, "in order to
help these firms navigate
the vicissitudes of
entrepreneurship," Howard
added.
Eligible applicants include
new or existing businesses
located in or serving the
Pittsburgh metropolitan
statistical area. For
details contact:
Annabelle Javier Wilburn
annabelle@landmarksccc.com
412-471-2110
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Improve Your Interior/Window
Displays
PHLF Providing Free Design
Consultation
PHLF is pleased to be able
to offer to business owners
in all of the Allegheny
Together, Vandergrift, and
FLAG communities a free
design consultation on
storefront and window
displays, as well as
interior design and layout.
PHLF offers this service
through Sheri Kosh, owner of
Interiors by Decorating Den
and a PHLF member and
volunteer. Sheri provides
expert design services for
commercial and residential
properties throughout the
Pittsburgh region. She can
help businesses maximize
exposure with high impact
window displays and make
sure you are effectively
welcoming your customers
with a distinctive
interior. This service is
available until the end of
April 2009. Please call
Ethan Raup at PHLF at
412-471- 5808 for more
details or to set an
appointment.
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Tips for Small Business Owners
The Importance of Customer
Service
Customers like to feel
important. Here are some things
you can do to enhance that
feeling and build sales:
· Call customers by name. If
you don't know their name -- "We
haven't see you in awhile,
welcome back" -- let customers
know you recognize them.
· Listen to their needs, wants,
ideas and criticisms.
· Great timing for staff
meetings and focus groups -- ask
for "new" business building
ideas and "new" services that
can be offered.
· Remind employees to focus on
the positive. Customers don't
want to come in and hear doom
and gloom -- they may not
return.
· Many customers may plan to
scale back -- offer more
services to build on the
perceived value.
· Learn customers' preferences
and respond to them. Example:
Asking, "Do you still prefer
....... ?" This lets them know
you remember and helps you fine
tune your merchandise selection.
· Get to know your customers
and potential customers as
people. Learn something about
their families, professions,
interests, etc.
· Compliment and reassure
customers on their purchases.
· Keep in touch with your
customers via newsletters,
email, phone calls, events and
local paper advertisements. This
is the time to clean-up and
build your contact information
database. Remember, monthly
email newsletters don't cost
anything to send out. Make them
informative, worth looking at,
list your special events, added
services, new merchandise, etc.
Don't forget your complete
contact information including
area code for phone, address
with city, state and zip code,
website, etc.
· Get to know your local
newspaper editor and help
him/her work on a human interest
story about you and your
business -- far better than
advertising and cheaper.
· Take customers' pictures.
Example: A pet and supply store
takes photos of customers with
their pets and posts them on a
bulletin board. What a great way
to bring them into the "family
of happy customers!"
In short: Treat customers as
guests you care about.
Copyright 2009. Reprinted with
permission from Barbara Wold's
Retail & Consumer Tips,
bwold@ix.netcom.com
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