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Small Business News                                                      March  2009
 


 
 
in this issue
:: River's Edge Interview
:: New Loan Fund
:: Design Consultant Available
:: Featured Building of the Month
:: Tips for Small Business Owners
 
  Greetings!
 
PHLF is proud to bring you the second issue of the Small Business News. We had a great response to our first issue from business owners throughout Southwestern Pennsylvania. Thank you for all the positive comments and suggestions.
 
 
This newsletter is designed to help you, the small business owners. PHLF, and its lending subsidiary, Landmarks Community Capital Corporation, are here to help small businesses weather the current economic climate and build toward long-term success. We offer an array of tools, from technical assistance to low-interest loans, to help small businesses in traditional Main Street environments succeed. If you would like to know more about the ways we can help your business grow, please contact Dave Farkas at 412-471-5808. We look forward to working with you.
 
 
The River's Edge Canoes & Kayaks
Come Paddle Out on the Kiski!

The Rivers Edge
When Neill and Evelyn Andritz started The River's Edge Canoes & Kayaks in May 2007, they were taking quite a risk. Nobody knew whether or not people would think to take a canoe or kayak out on the Kiski River.
 
 
Ironically, Neill and Evelyn were sure that, if given the opportunity, people would love to take a paddle along the beautiful Kiski River. They opened up shop and never looked back. Now, The River's Edge is one of a handful of Canoe and Kayak outfitters along the Kiski, but it will always be the first. Here is what Neill had to say when we caught up with him:

What made you realize there was an opportunity for your business?

The amount of people using this beautiful resource has been dramatically increasing since the early 1990s. Since becoming an official state water trail, access to the river has also made it easier to capitalize on this opportunity.

How has business been since you opened?

Since we opened in the fall of 2006 the business has been a great success!  We feel the coming year will be our best yet. We have grown from 800 people on the water the first year to 1200 the second year. Our goal for 2009 is 2000 people!

Why should someone come up and spend a day paddling on the Kiski River?

Getting back to nature helps ease the stress of our hustle and bustle lifestyle. Our reasonable all-day rates allow anyone to have a great time on one of the areas best kept secrets. You can fish, swim, picnic, bird watch, or all of the above. 

Who are your customers and where do they come from?

Our customers have come from 28 states and 4 different foreign countries in the two years since we have opened!  Not to mention all over Pennsylvania and the surrounding area.  Most of the locals comment they had no idea how beautiful the Kiski really was!

What piece of advice do you wish you had known when you first opened?

I still haven't figured out the magic weapon for getting your name out there.  Even some of our local customers will say they had no idea we offered canoe and kayak trips on the Kiski.

Do you prefer kayaking or canoeing?

I began my canoeing career in the Boy Scouts at an early age, but once I got in a kayak it was over.  I just enjoy the personal freedom of gliding through the water in your own kayak.


The River's Edge
3158 River Road
Leechburg, PA 15656
724-845-9501
 
Featured Building of the Month
143 Grant Ave. in Vandergrift


 
In January, PHLF announced receipt of a $100,000 grant from the Allegheny Foundation to augment the Vandergrift Improvement Program (VIP) Real Estate Revolving Fund. To date, the VIP has raised $475,000 for this fund, with support from the Allegheny Foundation and State Senator Jim Ferlo. Restoration work is nearly complete at 143 Grant Avenue, one of the projects to benefit from the Revolving Fund. The facade has been fully restored, a new roof has been installed, and interior improvements have been made. A first-floor bakery and yoga studio will open later this year, and the bakery/yoga owners will live above in a second-floor apartment. Space is also available on the third floor. Take a look at the impressive before and after photos of this restoration project.


143 Grant-Before143 Grant-After
 
 
Before                            After
 
New Loan Fund Announced
LCCC Unveils New $1.75 Million Loan Fund for Small Businesses

MLFP Logo
During a press conference on February 13, Landmarks Community Capital Corporation (LCCC), a nonprofit subsidiary of PHLF, announced the start of The Metropolitan Loan Fund of Pittsburgh (MLFP). The fund is a collaboration with State Senator Wayne D. Fontana, Allegheny County, the Urban Redevelopment Authority of Pittsburgh, Neighborhood Business Inc., Bridgeway Capital, with support from The Heinz Endowments. The MLFP has $1.75 million in funds committed to spur small and minority business opportunities in the Pittsburgh region.

"This public/private partnership," said Dr. Howard Slaughter, Jr., CEO of LCCC, "is designed to provide flexible financing and technical assistance to new and exisiting businesses, with special emphasis on minority and women-owned businesses in the region." A key component of the program is for participants to utilize technical assistance from the beginning of the process throughout the entire life of the loan, "in order to help these firms navigate the vicissitudes of entrepreneurship," Howard added.

Eligible applicants include new or existing businesses located in or serving the Pittsburgh metropolitan statistical area. For details contact:

Annabelle Javier Wilburn
annabelle@landmarksccc.com
412-471-2110

 
 

 
Improve Your Interior/Window Displays
PHLF Providing Free Design Consultation


 
PHLF is pleased to be able to offer to business owners in all of the Allegheny Together, Vandergrift, and FLAG communities a free design consultation on storefront and window displays, as well as interior design and layout.  PHLF offers this service through Sheri Kosh, owner of Interiors by Decorating Den and a PHLF member and volunteer.  Sheri provides expert design services for commercial and residential properties throughout the Pittsburgh region.  She can help businesses maximize exposure with high impact window displays and make sure you are effectively welcoming  your customers with a distinctive interior.  This service is available until the end of April 2009.  Please call Ethan Raup at PHLF at 412-471- 5808 for more details or to set an appointment.
 
 

 
Tips for Small Business Owners
The Importance of Customer Service


Customers like to feel important.  Here are some things you can do to enhance that feeling and build sales:

·  Call customers by name. If you don't know their name -- "We haven't see you in awhile, welcome back" -- let customers know you recognize them.

·  Listen to their needs, wants, ideas and criticisms.

·  Great timing for staff meetings and focus groups -- ask for "new" business building ideas and "new" services that can be offered.

·  Remind employees to focus on the positive. Customers don't want to come in and hear doom and gloom -- they may not return. 

·  Many customers may plan to scale back -- offer more services to build on the perceived value.

·  Learn customers' preferences and respond to them.  Example:  Asking, "Do you still prefer ....... ?"  This lets them know you remember and helps you fine tune your merchandise selection.

·  Get to know your customers and potential customers as people. Learn something about their families, professions, interests, etc.

·  Compliment and reassure customers on their purchases.

·  Keep in touch with your customers via newsletters, email, phone calls, events and local paper advertisements. This is the time to clean-up and build your contact information database. Remember, monthly email newsletters don't cost anything to send out.  Make them informative, worth looking at, list your special events, added services, new merchandise, etc.  Don't forget your complete contact information including area code for phone, address with city, state and zip code, website, etc.

·  Get to know your local newspaper editor and help him/her work on a human interest story about you and your business -- far better than advertising and cheaper.

·  Take customers' pictures.  Example:  A pet and supply store takes photos of customers with their pets and posts them on a bulletin board. What a great way to bring them into the "family of happy customers!"

In short: Treat customers as guests you care about.

Copyright 2009. Reprinted with permission from Barbara Wold's Retail & Consumer Tips, bwold@ix.netcom.com
 
 
 
 
 

 

 724-845-9501

 

Neill & Evelyn Andritz                  3158 River Road, Leechburg, PA 15656